Case study The tool, on our own site
We ran our audit on ourselves — 56 to 84.
Before we put a visibility score in front of a business, we run the same free audit on our own site. Here's what it flagged, what we changed, and how the number moved — measured live, and independently verified.
Before
56
/ 100
After
84
/ 100
Proof checks
6 / 6
independently verified
Where the points came from
| Category | Before | After |
|---|---|---|
| Structured data (schema) | 0 | 90 |
| AI citability | 65 | 95 |
| Content depth | 56 | 87 |
| AI-crawler technical | 65 | 90 |
| Technical SEO | 88 | 100 |
| Authority (external) | 30 | 30 |
Authority stayed flat — that's third-party trust (mentions, links), which on-page work can't move. We'd rather show it honestly than pretend otherwise.
What we changed
- Added Organization, WebSite, FAQPage, and Service structured data.
- Published an llms.txt so AI assistants know what the site is and where its key pages are.
- Fixed the sitemap, robots.txt, and canonical links.
- Gave every page a unique, descriptive title (they all shared one before).
- Server-rendered the homepage with a How-it-works section and a real FAQ — content grew from ~53 words to a full page.
See your own number
The audit is free and takes under two minutes. Run the SEO + AI visibility audit on your site, or read more about the AI visibility side.